This web-based course is designed by the world-renowned destination management and marketing professor Alastair M. Morrison. The course develops competencies of transdisciplinary sustainable destination management and marketing. It provides an overview of how the current processes in the world can be directed so that all parties benefit and the environment does not suffer.
Date: 17.09.2024 – 14.01.2025. The course is 100% online (e-learning).
Schedule:
17.09.2024 (e-learning)
15.10.2024 (e-learning)
12.11.2024 (e-learning)
10.12.2024 (e-learning)
14.01.2025 (e-learning)
Language: English
Upon the completion of the course the student:
1) defines and explain the characteristics of a destination;
2) describes the roles of destination management;
3) categorizes the stakeholders in destination management;
4) explains the 10 As of successful destinations;
5) analyses the uniqueness of destination management and marketing;
6) explains the principles of destination governance and stewardship;
7) describes the types of destination management organizations at different geographic levels.
Lecturer: Professor Alastair Maclean Morrison. Professor Alastair M. Morrison is one of the most prolific contributors in the world to the academic journals in tourism and hospitality management. He has published approximately 300 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism. He is the author of several books on tourism marketing and development. Professor Morrison has consulted several destinations in the world on management in hospitality and tourism. He has received teaching awards in universities all over the world. Stanford University placed Professor Morrison among the Top 2% of World Scientists in 2022.
Amount of credits: 4 ECTS
Fee: 320 €
Professor Alastair Maclean Morrison. Professor Alastair M. Morrison is one of the most prolific contributors in the world to the academic journals in tourism and hospitality management. He has published approximately 300 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism. He is the author of several books on tourism marketing and development. Professor Morrison has consulted several destinations in the world on management in hospitality and tourism. He has received teaching awards in universities all over the world. Stanford University placed Professor Morrison among the Top 2% of World Scientists in 2022.
Piesta Kuusikaru is a family-owned farm located in Estonia’s scenic Soomaa region, combining rich cultural heritage with modern apple product innovation. Established in 1868 and lovingly restored by the current owners, the farm produces a variety of artisanal apple-based products, including pure apple juice, spiced apple drink, shrub syrup, slowly fermented apple cider vinegar, and award-winning apple stroop. Every product reflects their commitment to quality and craftsmanship.
Beyond production, Piesta Kuusikaru Farm is dedicated to sustainable practices and the principles of the circular bioeconomy. Recognizing the potential of apple residues like pomace, seeds, and peels, the farm actively seeks innovative ways to valorize these by-products into high-value applications. This aligns with their vision of minimizing waste and unlocking new opportunities for environmental and economic sustainability.
Piesta Kuusikaru Farm is eager to collaborate with other similar producers in the region to address shared challenges and explore innovative solutions. By pooling resources, knowledge, and ideas, they aim to foster a stronger network of sustainable producers that collectively advance the circular bioeconomy and create meaningful impacts within the industry.
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