This web-based course is designed by the world-renowned destination management and marketing professor Alastair M. Morrison. The course develops competencies of transdisciplinary sustainable destination management and marketing. It provides an overview of how the current processes in the world can be directed so that all parties benefit and the environment does not suffer.

Date: 17.09.2024 – 14.01.2025. The course is 100% online (e-learning).

Schedule:

17.09.2024 (e-learning)
15.10.2024 (e-learning)
12.11.2024 (e-learning)
10.12.2024 (e-learning)
14.01.2025 (e-learning)
Language: English

Upon the completion of the course the student:
1) defines and explain the characteristics of a destination;
2) describes the roles of destination management;
3) categorizes the stakeholders in destination management;
4) explains the 10 As of successful destinations;
5) analyses the uniqueness of destination management and marketing;
6) explains the principles of destination governance and stewardship;
7) describes the types of destination management organizations at different geographic levels.

Lecturer: Professor Alastair Maclean Morrison. Professor Alastair M. Morrison is one of the most prolific contributors in the world to the academic journals in tourism and hospitality management. He has published approximately 300 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism. He is the author of several books on tourism marketing and development. Professor Morrison has consulted several destinations in the world on management in hospitality and tourism. He has received teaching awards in universities all over the world. Stanford University placed Professor Morrison among the Top 2% of World Scientists in 2022.

Amount of credits: 4 ECTS

Fee: 320 €